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Bruce Smith

Bruce Smith is the Director of Retirement Plans and works directly with our 401(k) trustees and participants. Bruce is also the CFO and Chief Compliance Officer at Premier.
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Recent Posts

Ask a 401(k) Advisor: 7 Keys to 401(k) Success - Part 2

By Bruce Smith | June 19, 2017

What financial strategies should you focus on when investing in a 401(k) retirement plan?

In this article, we continue the conversation, started in Ask a 401(k) Advisor:7 Keys to 401(k) Success - Part 1, to explore the other areas, we feel, are essential to having a successful 401(k) experience.

5. What is Your Risk Tolerance?

There is risk in virtually every activity, meaning it is impossible to eliminate risk entirely from our lives. The best we can do is manage the risk to which we expose

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Financial Strategies and Stock Investment Return: Myths vs. Facts

By Bruce Smith | May 20, 2017

It’s no secret that a lifetime of successful wealth management frees families financially, providing the opportunity to realize charitable inclinations and leave a legacy for loved ones.

However, due to failure on the part of the financial media and industry, many clients come to us with a limited understanding of how to best improve their stock investment returns.

Let’s dispel the more common myths surrounding investment performance and discuss a more reliable, efficient and

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The Rational Investor: 10 Tips to Shape Up Your 401(k)

By Bruce Smith | March 21, 2017

How's your 401(k)? If you're like many Americans, you may not have thought about your employer-sponsored retirement savings account in a while.

And while many take a "set it and forget it" approach to their 401(k), that could mean they are not taking full advantage of this retirement planning opportunity. As more Americans rely on their own savings for retirement, it is very important to consider ways to maximize the performance of your 401(k). 

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Note To Self: Don't Neglect Your 401k

By Bruce Smith | November 22, 2016

Is your 401k feeling lonely? Does it exist somewhere in that no-man's-land between neglected and completely forgotten? If so, you're not alone; many investors have a "set it and forget it" mentality when it comes to their 401k.

However common it may be, ignoring your 401k isn't the best of financial strategies. Without a bit of attention now and then, this retirement plan probably won't work as hard for you as it should. Here's what 401k advisors have to say

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Ask a Retirement Investment Advisor: Social Security Must-Knows

By Bruce Smith | October 11, 2016

If you're finding it difficult to keep up with all of the changes to Social Security, you're not alone. In fact, clients come to our retirement plan advisors with questions about this complex program every day!

It's easy to see why the program generates questions; after all, an estimated 165 million workers pay Social Security taxes each year, and almost 60 million people receive benefits, so Social Security is a program that touches most Americans' lives at some point or another. 

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Retirement Planning Checklist: How Should I Prepare?

By Bruce Smith | September 22, 2016

While we all know we need to prepare for retirement, "How should I begin?" is one of the most frequently asked question we hear.  

1. Start the Retirement Planning Process by Setting Your Goals 

Start your journey toward retirement by creating a set of goals. You probably already have a good idea of how you want to spend your retirement, so now's the time to put those dreams and goals into writing. 

Setting down specific, descriptive -- and realistic -- goals will help you define the

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Got an Orphaned 401k? 401k Rollover Options

By Bruce Smith | August 16, 2016

Clients often come to our 401k advisors with questions about old retirement accounts that they've "left behind" when they've moved on to another job with a different employer. It's easy to understand; after all, the average American works for seven employers over the course of their working lifetime and it's all too easy to leave that retirement account behind. 

Overall, more than half of the U.S. workforce have left an employer-sponsored retirement account, like a 401k, behind when they've taken another job. Altogether,

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Your Strategic Financial Plan: Take a Breath Before You React

By Bruce Smith | July 30, 2016

Clients often come to us with worries about the market. It's up, it's down, it's up again; should they sell? Buy? Will interest rates go up? What about inflation?

We certainly understand these concerns. After all, the stock market has taken many investors on a wild ride over the past few years. It's easy to see how retirement investors could have feelings of uncertainty. Despite the (breathlessly reported) news in the financial media, take a deep breath and remember that reacting emotionally to market conditions isn't usually the best course of action.

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4 Tips your Tax Pro Might Recommend

By Bruce Smith | July 18, 2016

Our clients often come to us with questions about the tax implications of their investments. We certainly understand their concern; after all, the IRS Tax Code is about a million words long. Who has time for a close reading of that?

Bruce Smith is a 401(k) Financial Advisor with Premier Financial Group in Eureka Humboldt CountyWell, accountants, for one; after all, that's their job. But keeping up with the ever-changing rules and regulations contained in a document that's seven times the length of the bible doesn't leave a lot of time for accountants to seek tax-saving possibilities outside the tax code. Fortunately, that's where your wealth advisor comes in.

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Working Longer is Not the Answer: Ask a Retirement Plan Fiduciary

By Bruce Smith | July 06, 2016

I was at a dinner with friends the other day and, over dessert and coffee, the conversation turned to retirement -- specifically, changing retirement trends over the past few decades as pensions fade, life expectancies increase, and the costs of healthcare and housing continue to rise.

A recent study by Age Wave and Merrill Lynch found that more than 70 percent of pre-retired Americans over age 50 plan on continuing to hold part-time employment well into traditional retirement age, and the "why" probably won't surprise you. (Here's a hint: It has to do with money).

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